Increase subscribers on YouTube channel 

It’s time to grow your channel’s subscribers through some strategic work. Here are 5 tips to grow your YouTube subscribers, fast!

1: Clean Up Your YouTube Channel
Before we get into the good stuff, it is important to do some housekeeping. While you may think everything your business does is flawless, you are not, so your audience might not think so... I know, I know, it’s hard to swallow, but it’s important to step away from your self and into the shoes of an outsider from time to time.
Taking a hard look at your YouTube channel and re-evaluating what is on there will likely lead to the realization that a chunk of old content should be deleted—whether it is outdated, poorly produced, or just a flop of a video that should have never made it up there in the first place. If you have something of this nature tied to your brand, it’s going to immediately turn that lead off, and cause them to lose trust in your brand. Delete it and never look back!
This brings me to my next tip…

2: Only Create and Post Highly Watchable Content
Yes, I know this tip might seem obvious, but YouTube is full of clutter, so it’s easy to feel like you can get away with posting sub-par content. Well, you can’t! The only way to really stand out from the pack and grow your subscriber base it to create the best of the best content in your space.
The key to accomplishing this is planning during pre-production. Here are a few ways you can do this better then your competition:

3: Turn a Set of Videos into a Binge-Worthy Playlist
Do you have a set of videos that go together? Perhaps you do a recurring weekly educational series, or you have a set of seminars around the same theme?
Whatever it is, you should make that grouping into a YouTube playlist. This will allow your viewers to continue watching without having to manually search for and click into the next video.
Why is this good for subscription growth? Well, it will keep people on your channel longer, and show them that you have a plethora of quality content. This will also keep your video content highly organized so your channel doesn’t become a cluttered mess that turns users away.
Buzz Feed Tasty does an awesome job at this. Check out their YouTube playlist page, which is grouped by different categories like, “Dinner,” “Vegetarian,” and my personal favorite because I despise dishes, “One-Pot Recipes.”

4: Promote your Channel to Relevant Online Communities
Whether it be a Twitter chat, Linked In group, Reedit, or another popular online community in your industry, you should be actively engaging in these worlds and spreading your video content when relevant.
Let’s say you work for an accounting firm and are participating in a conversation where people seem to be struggling with their taxes. This is the perfect time to share your helpful video to introduce your services that some of these tax payers may even take you up on.

5: Incentive People to Subscribe to Your Channel
All the parents out there understand the power of bribery. “If you eat your vegetables, I’ll let you watch the iPad for 10 minutes before bed.” These are words that I’ve heard my sister say to her boys time and time again.
The funny this is, bribery is not something that we grow out of. In fact, it works exceedingly well on adults because it’s human nature to love free things. So, yes, you should bribe people to subscribe to your YouTube channel. I know it might sound ridiculous, but it actually works!

Here are two ways to incentive people to subscribe:
· Run a cross-channel contest: This is one of the oldest marketing bribery tricks in the book, but it works wonders if done well. For instance, let’s say you run a bowling alley in town. Create a contest where you promote your business on Facebook and Instagram, where the guidelines of winning a free night of food and bowling include liking your Instagram post, commenting, and subscribing to your YouTube channel. Inform contestants that the YouTube channel’s link is in your Instagram bio (#linkinbio) so they can easily navigate there and subscribe to your videos. And voila! Your YouTube subscription base has grown overnight.
· Encourage viewers to subscribe for additional benefits in your videos: Another easy way to grow subscribers is by working the viewers that have already landed on one of your YouTube videos. Clearly they are already interested in your brand on some level, so why not use this opportunity to get them to subscribe? Do a subscriber-only giveaway: Announce in the video that if they subscribe they’ll be sent a free e-book or be given a free month-long trial of your software. Of course you’ll need to deliver on those promises, but this is a great way to get more subscribers in the door.
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