Digital marketing is the use of mobile device, internet, search engine to reach out for the consumer. It include attracting customers by e‐mail, social marketing etc. Digital marketing is different from internet marketing. Now a day where digital marketing is reaching out to the most of customer it became the trend in our society. Digital marketing cam be done on billboards, websites, e- mails.

"Digital marketing" what do you mean by this word , someone will say marketing and promoting products online or using digital platforms , while some will define it with a philosophical definition. Let's see what Digital marketing actually means according to Wikipedia , "Digital marketing is such component of marketing which uses internet and online based digital technologies and digital platforms to promote products and services". Mostly companies or small businesses uses digital marketing method more commonly because it is the easiest and quicker way to reach a lot of persons , consumers at minimum time. Digital marketing is done according to target customers , most of the companies who sells online clothes targets young girls , shoes companies targets boys , tea manufacturers targets housewives etc. , So target customer plays a very important role in digital marketing . Digital marketing involves online methods used to build brand awareness such as SEO ( search engine optimization) and SEM (search engine marketing) tools. During this covid times digital marketing playing a important part for the business firms or companies as consumers are purchasing products and services online.

Digital marketing channels

1. Websites- Their are millions of websites available that do marketing so finding the most viewed website and advertising their is easy.
2. Content marketing- The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns.
3. Pay per click- Another way to reach the customer through Facebook, Instagram, twitter where you can upload your product or company details and in return you can get amount as much your website gets click.

4. Social media marketing- As you go deeper In it you realities it is the best way to publish or advertise your business. It helps in create social trust of customer over your company .

Digital marketing challenges
Just like every other thing it too faces some serious challenges that are finding the right customer relate to your product. Finding out the demand of them. Making or providing the information about your product to them at the correct time. To make them trust over your product and company.
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